Senger Stories

We’ve witnessed explosive growth in outdoor industry over the past 5, 10, 20 years. More and more people are enjoying and exploring the natural environment all around us than ever before. As interest grows, cities are trying to react and develop plans for the current and future wants and needs of the industry and enthusiasts. At Senger, we’ve personally observed and experienced the changes over the years, both good and bad, as we’ve travelled to some our favorite spots for hiking, backpacking, skiing, snowboarding, etc. We decided to choose two land conservancy organizations that connected to us on a deeper...

For those who have experienced it, the Squaw Valley parking lot can be a notoriously muddy slush-fest where shoes go to die.  After a day of riding through a brutal rainstorm on the mountain we found ourselves in the parking lot feeling cold, wet and ready to get out of our soaked snowboarding gear.  I ripped off my snowboard boots and threw on my checkered slip-ons of a certain skate shoe brand. Before I could take four steps from the trunk to the driver’s seat, they were soaked with water and covered with mud.  It wasn’t the shoes fault, they just...